How to Start a Knitwear Brand: A Step-by-Step Guide
Starting a knitwear brand requires patience, creativity, and a solid plan. From identifying your niche to sourcing quality materials and marketing your collection, each step is a chance to build something special. By focusing on quality and a compelling brand story, you’ll resonate with your audience.
What does a Freelance Knitwear Designer do?
What Does a Knitwear Designer Do?Knitwear design is a unique and essential niche within the fashion industry. While many people understand the difference between woven and knit fabrics, fewer realize the distinctions within the knitwear category itself—such as...
How to market sustainable cashmere
Recently, I asked on LinkedIn and Instagram what people would like to read in this newsletter and the answer came back definitively: tips on marketing sustainable cashmere. So I sat down and I started writing this … And then I stopped. The truth is, it has become so...
Time Zones and Currencies
There are times when working remotely seems like the dream, especially when I think of standing on a freezing platform waiting for a train to take me home or being stuck in traffic on the M25! If you’d told a 16-year-old me that I would be a knitwear designer in rural...
Unlock 6 Secrets of Cashmere Quality
Unlock 6 Secrets of Cashmere Quality How to tell if cashmere is good quality (in person & online) It’s really easy to define the best quality cashmere: The staple length is 34- 36mm. And the micron is 14-15.5 microns OK, great. So I’ll just take my microscope...
From Bordeaux to Cashmere
A Tale of Wine, Luxury, and CraftsmanshipThe first clue should have been that I met my husband in a wine bar … at that point, he was a professor, but one who clearly had a passion for wine. Fast forward 13 years, and we found ourselves contemplating a permanent move...
Recycled Cashmere
Cashmere SHOULD be a totally renewable and biodegradable natural resource. Our friends, the cashmere goats are free range, grazing on the plains in Mongolia and China and in theory as long as they and their hearders are treated right, this luxury fibre has a high...
How to design a cashmere sweater
How to design a cashmere sweater with free tech pack download and explanation of factory processes.